Why are companies using bulk SMS?
Because they have a large base of users and clients that need to be reached at once with a certain information. Whether it is a reminder, alert or some news, all these businesses need efficient way to deliver these messages to their audience. But, Bulk messaging is not limited to big businesses only. SMEs can and should use this service as well. Although email marketing is considered as one of the most efficient ways to reach people, fact is that only small percentage of emails are actually read. The same risk do apply for SMS marketing, but since messages are coming directly to a device people are so attached to and they don’t require Internet to be opened and read, this risk pays off. And fact that even 98% of SMSs are opened and read proves that this type of communication is the best if you want to engage consumers and stay on their ‘agenda’.
You should think of mass messaging as your additional business offer that can increase sales and revenue because it empowers you to reach customers when it’s most suitable for them, with the most important information or service they need from you. You can lead them through the sales funnel to reach macro (purchase) conversions or entice small, micro engagements, depending on type of business you’re in and your business goals.
Bulk messaging is a very good platform to be used for organizing entertaining mobile marketing campaigns that can not only help you rise additional revenue but also make people remember your brand and stick to it. Engaging winning games, interesting voting campaigns or Q&A sessions can all be organized using different apps and realized through mass messaging service. Such marketing campaigns will definitely attract new clients to your brick & mortar stores because the word of mouth is the most powerful 21st century marketing tactic. Use bulk SMS to promote your competitions and invite entries.
Who can also use a mass text messaging service to gain competitive advantage and improve customer / user satisfaction? Private or/and public schools can use mass messaging to quickly send information to parents and teachers. Hotels and restaurants should also consider using bulk SMS concept to send special offers or invitations. Publishers, theaters, cinemas, galleries are all great candidates for using mass text messaging services to announce new books or invite people to premiers and exhibits.