Like most Middle Eastern regions, the United Arab Emirates has tremendously rigid messaging laws in place, and carriers impose strict filters on all SMS messages. It can even be difficult to deliver critical or time-sensitive A2P (application to person) messages. See the full list of restrictions in the table below, or read more at the Telecommunications Regulatory Authority.
If you want to send messages to or from the UAE, our sales advisors can help you put together a program that meets your critical business needs. We have the knowledge and expertise to help ensure that your SMS messaging program works effectively,
|Sender ID|| Please note the following:
Registration and activation of the from address (Sender ID) with the operator is required (an authorization form is available on request).
For testing, please use the following test Sender ID: numeric short code: 4226 alphanumeric: Pizza Hut (for testing purposes only)
|Opt-out|| An opt-out message must be included in the SMS text and the body pushed out for example To opt out SMS N to XXXX' (English) or XXXX NO?XXXX (Arabic), in accordance with regulations laid down by the Telecom Regulatory Authority (TRA). This will use 24 characters in English and 17 characters in Arabic. The number of characters for a single message will thus decrease to 136 (English) and 53 (Arabic). This regulation will be in place until further notice.
Note: opt-out regulations are not applicable in cases where the client owns a database of opted-in customers/end-users (attested to in writing). Auto-replies send out as part of interactive campaigns need not include opt out text.
|Message format|| The following character limits are for concatenated SMS text, as per international telecoms standards. Please reduce the numbers below by 24 characters for English and 17 characters for Arabic in order to include compulsory opt-out text. Note that opt-out is needed in the UAE only.
Standard length, including spaces
NB: Spaces are counted as a characters both in English and Arabic messages.
|Time restriction||SMS messages may be sent between 7am and 9pm (UAE standard time) only.|
|Message type|| Messages are categorized in two ways:
Promotional/marketing: You must submit a formal request to have these messages approved. The request must contains specific details of the campaign, including sender, type of recipient and content type.
Transactional: prior approval is not required for these messages however, from number Sender ID will be replaced by a four digit short code.
|Message content|| The following content is not allowed in SMS messages:
Mobile gambling/casinos (real money)
Sportsbook (real money)
There may be restrictions on religion and political content