Turkey regulations and restriction
Turkey boasts a massive and rapidly growing mobile market, with great opportunities for smart marketers. Because Unicode is supported, you will have the freedom to send SMS messages using Turkish language a great way to connect with your local market. Note that using Unicode reduces the number of characters per message, usually to a maximum of 70 characters. Certain message regulations apply, which you can see in the table below. You can also read more at the Information and Communication Technologies Authority online.
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All SMS messages used for advertising and marketing purposes must abide by the following regulations:
- Must be prefaced with REKLAM or TANITIM which indicates to the end user that s/he is receiving a promotional message.
- The SMS should include the companys URL or customer care number, and inform the recipient of where s/he can find details of campaign or promotion being advertised.
- The SMS must end with an option to opt-out.