Malaysia SMS messaging regulations and restrictions.

Malaysia regulations and restrictions.

Malaysian carriers are clamping down on SMS traffic, so it is important to understand the regulations that are currently in place. The table below details some of these. You can also visit the Malaysian Communications and Multimedia Commission online for more information.

It is a good idea to work with a sales advisor to ensure compliancy with all SMS regulations. 

Restriction	Description
Sender ID	The from address will likely be a local Malaysian long number or a Malaysian short code. If  you set  anything specific, it is likely that it will automatically be removed and replaced with a  generic number to  ensure successful SMS delivery.
Volume  regulation	A numeric Sender ID (from address) sending more than 10 SMS messages in quick  succession will be  considered to be flooding and may be blocked (i.e.: sending more than  one message per minute over  a 10-minute period).
Message  content	Messages that relate to any of the following content are not permitted and could  result in the  suspension of services and the reporting of the message(s) to the relevant  law enforcement  agency:  Religious content  Adult content  Racial content  Gambling  Penalties for non-compliance with any provisions of the Personal Data Protection Act may  result in  financial penalties or even imprisonment, including a fine of up to 500,000  Malaysian  Ringgit and/or  imprisonment of up to three years.  Messages are limited to 146 characters, due to a new regulation that requires a mandatory  word and  six digit (numeric) code which acts as the digital signature to the network operator.  Example: RM0.00 567892 message content.  This word and code will be automatically inserted into all your messages. Should your  message  content combined with the mandatory word and code be longer than 160  characters, you will be billed    for two message parts.